The client
MHP is an international leader in the food and agritech sectors, dedicated to producing high-quality and delicious food products that enhance consumers' lives. As the leading chicken producer in Ukraine, MHP supplies over 55% of the industrial production and meets about 35% of the country's total chicken consumption. With an export geography covering more than 80 countries, MHP ranks second in Europe for broiler population volume as of 2021.
The task
Reinvent one the MHP brand — ‘Chef’s Secrets’ and make it a platform on which the innovation department will launch new products, and MHP will move closer to its goal of becoming a Culinary Company.
Target audience
People young by passport or at heart, most likely aged 25-35. They work a lot, earn well, and pay attention to what they eat. Due to their busy schedules and the overall pace of the modern world, they often lack time for cooking, let alone experimenting with something new.
Brand Legend
At MHP, we love food and are always on the lookout for culinary innovations. We travel a lot and, we don’t remember in which country or how, we came across a notebook. It contained recipes for various dishes, cooking tips, and observations. We believe that some chef kept a diary in which he documented everything he learned. On the first page, it was written: “I lived to delight people with food. I delighted them in my restaurant, and now I am ready to share my secrets and delight the whole world.”
Services provided
Brand Legend || Logo || Packaging design || Product photo shoots
Photoshoots
