The client
MHP is an international leader in the food and agritech sectors, dedicated to producing high-quality and delicious food products that enhance consumers' lives. As the leading chicken producer in Ukraine, MHP supplies over 55% of the industrial production and meets about 35% of the country's total chicken consumption. With an export geography covering more than 80 countries, MHP ranks second in Europe for broiler population volume as of 2021.
The task
Considering global trends, MHP, focusing on being a culinary company rather than solely a meat producer, decided to launch a new plant-based meat product line. The task was to define a target audience, come up with a proper name, and develop the packaging.
Services provided
Naming || Logo || Packaging design || Illustration
