Teenagers in rural communities do not see opportunities for their future and dream of leaving to work abroad where they believe they can ‘earn enough to buy BMW. Our idea was to develop a tool that can be used to educate kids and reveal career opportunities in Ukraine. And we called it “Hayda” which is an emotional call to action in Ukrainian, equivalent to “c’mon” or “let’s” go primarily used by younger generation. Thus logo looks like a comic exclamation speech bubble.
Hayda is an educational platform for teenagers that delves into topics often overlooked in traditional schooling. It covers a wide range of subjects, including business, ecology, agronomy, and veterinary medicine.
