Eye-Catching Wines for Today's Woman: A Budget-Friendly Brand with Personality
This project involved developing a brand identity and label design for a new line of budget-friendly wines targeted towards younger women. The key concept was to create a brand that is both stylish and approachable, reflecting the personalities and preferences of this demographic.
Target Audience: Young, independent women who appreciate quality but are conscious of price. They are social and enjoy unwinding with friends, seeking experiences that are both fun and sophisticated.
Brand Identity: Inspired by the iconic Tiffany & Co. color, the brand utilizes a palette of light and airy turquoise hues. This evokes feelings of freshness, confidence, and a touch of luxury – all at an accessible price point.
Label Design: Each wine varietal features a unique illustration that captures the essence of the wine's flavor profile. This visual storytelling approach allows consumers to connect with the brand on an emotional level and makes such design shareable on social media platforms, allowing for organic brand discovery and customer engagement.
Overall, this project demonstrates the ability to create a strong and targeted brand identity, even for budget-conscious products. By combining a visually appealing design with a clear understanding of the target audience, this wine brand is poised to capture the attention of young women and become their go-to choice for stylish and enjoyable wine experiences.
