Cube44 — is a Ukrainian furniture design studio that was just starting out and unknown at the time.In 2015 Cube44 was entering the market with a focus on Loft Style furniture, which was gaining popularity for its industrial yet stylish appeal. Their initial furniture designs featured a signature combination of black or white painted iron frames and wooden elements, reflecting the raw, minimalist aesthetic of the Loft Style.
The brand identity I developed was built around this design philosophy, with the logo symbolizing both the brand’s name and its core product characteristics. The logo cleverly integrates the first letter “C” and the number 44 into the shape of a cube which is what the name is.
