We were tasked with creating a distinctive design for a new brand of cognacs named “Grand Imperial.” Drawing inspiration from the brand name, we took the concept of the grand letter “I” literally, crafting a label in its shape to symbolize individuality and the journey of self-discovery. This concept, called “The Art of I,” reflects the idea that it takes introspection and time to uncover one’s true identity and potential. The label’s design invites consumers to embark on this journey, suggesting that once they’ve found their own “I,” they are ready to indulge in the refined luxury of Grand Imperial. The final design not only captures the grandeur and elegance of the brand but also resonates deeply with the consumer’s desire for authenticity and self-expression, making the label a perfect embodiment of the brand’s promise.
