Biggest Cinema Chain in Ukraine was growing and getting better. But the branding was poor. Our task was to create new logo, branding rules, navigation, tickets, cups (pop corn and drinks), timetable templates for print and digital mediums, screen menu templates for bar zone and a launch campaign. Working thoroughly on wholistic system we never forgot about the mood that brand should convey, viewers come to be entertained and relax, and the brand conveys exactly that.
before and after
New cinema opening campaign. Play on words combined with the political context that existed at the moment made campaign provocative. "We will seat everyone" says the main message, referring to huge number of cinema halls and seats. At the same time these words mean everyone will be put to jail, something that was lingering in the air, society demanded corrupt politicians to be punished.
