Future is changed.
Our concept is based on the Cartesian coordinate system and includes two states: dynamic and constant. Exchanger combines progress and stability. It’s a new way to invest, safer than your local bank or under a mattress.
We have X, Y and no boundaries. Exchanger allows opening your account wherever you are.
Exchanger was about to launch at the time when there were not many tools for people to save or grow their capital. Insight that were found are:
- Most people do not trust banks, but do not see many other options.
- Most would prefer to invest and take a risk rather then put money aside for small profit of up to 5%.
- Deposit box seems to be more reliable than deposit account.
- People trust in international currency more than local.
- People are mostly illiterate in terms of FX market.
After analysing communication of banks we understood that we needed to create something very new, very different, anti-bank branding and communication. You see what we came up with.
