The task
The task was to develop a visual communication style for the ‘Svyt Ukrayintsyam' (World To Ukrainians) foundation, which is engaged in the reintegration of internally displaced people.
The idea
Reintegration — the opportunity to continue living.
When things can’t be the way they were; when you can’t go back home because it no longer exists; when the future is uncertain because everything familiar and dear has disappeared — you must believe that life goes on and understand your next step.
This, it seems, is the task of the foundation. The very name implies dynamism and action. The world gives something to Ukrainians, from there to here, from point A to point B.
This led to thoughts about movement, about continuation, about the fact that life is a journey, a path, and there is always the next point. One of the most obvious symbols of movement along the path is an arrow.
The slogan was also developed, which perfectly visualizes the essence of the foundation’s work — To be continued.
